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PRODID:-//GTA Events//Event Calendar//EN
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BEGIN:VEVENT
UID:event-1435@gta.events
DTSTAMP:20261025T193619Z
DTSTART:20261124T223000Z
DTEND:20261125T010000Z
SUMMARY:Building is the Easy Part: 3 Perspectives on Go-To-Market in the AI Age
DESCRIPTION:Building a product has never been easier. Getting it into customers' hands is where things get hard\, and that gap is what this evening is about.\\n\\nIsmene Tsaconakos (B2B go-to-market leader and consultant) explains why launches fail from a lack of stakeholder engagement\, not a lack of planning. Madeleine Lee (Director of Product and Customer Experience at OtO) shares how positioning shifts at every stage\, from first marketing hire to acquisition. Andrew Williams (CEO of TPMA\, Founder of Heyday) closes with distribution and channels\, the part that decides whether anyone uses what you built.\\n\\nAgenda: 5:30 PM networking\, 6:00 PM talks and Q&A\, 7:15 PM networking. Hybrid: in person at BrainStation (482 Front St W\, 2nd floor) or online via Zoom. TPMA membership is free and required to attend. Tickets include a drink and light snacks.
LOCATION:Toronto
URL:https://gta.events/events/show/1435
STATUS:CONFIRMED
SEQUENCE:0
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